PRACTICAL APPLICATION OF BENCHMARKING TECHNIQUE IN SEMICONDUCTOR COMPANY

PRACTICAL APPLICATION OF BENCHMARKING TECHNIQUE IN SEMICONDUCTOR COMPANY

Tan Jun, Baba Md Deros and Mohd Nizam Ab Rahman

Abstract: This paper presents the practical application of benchmarking technique in Semiconductor Company. It begins with the literature review of benchmarking implementation. A study is carried out to understand the relationship between semiconductor industry’s supply chain and benchmarking practice. This study is focus on the semiconductor companies and professional personnel in semiconductor field. From the study, the result shows that benchmarking term and activities is not very familiar in the industry personnel. However, a lot of comparison had made in data presentation. Thus, a better and easier decision could be made. Through benchmarking technique also, a clearer view will be seen to have a better understanding on internal and external strengths and weaknesses respectively.

Keywords: benchmarking, semiconductor company.

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