A LITERATURE REVIEW ON BENCHMARKING

A LITERATURE REVIEW ON BENCHMARKING

Baba Md. Deros, Masoomeh Zeinalnezhad, Mohd. Nizam Ab.Rahman and Towhid Pourrostam

Abstract: In today's highly competitive and rapidly changing global economy had forced organizations to consider and implement a wider variety of innovative management philosophies and techniques. One such technique is benchmarking which has been attracting considerable attention for its effectiveness. A large number of publications by various authors reflect the interest in this technique. In the pass, many reviews of literature on benchmarking have been done by many authors. However, considering the contributions in the recent times, the authors had attempted to conduct a more comprehensive review with respect to bench marking technique. In this paper, the authors had reviewed the benchmarking literature in a way that would help researchers, academicians and practitioners to take a closer look at the growth, development and applicability of this technique. There are about 450 articles on the benchmarking topic were published in the last 10 years, as revealed in this literature review. Considering the number of publications it can be said that the benchmarking technique has seen a steady growth and appears to be heading towards maturity level.

Keywords:  Benchmarking, classification, competitive, technique, effectiveness.

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