The Pre-Development Process Implementation of Product Innovation: A Malaysian Food and Beverage Manufacturing SMEs Survey

The Pre-Development Process Implementation of Product Innovation: A Malaysian Food and Beverage Manufacturing SMEs Survey

Noor Hidayah Abu, Baba Md Deros, Dzuraidah Abd Wahab, Mohd Nizam Ab Rahman and Mohd Fitri Mansor

Abstract: The pre-development phase is an important driver of new product development (NPD) project success. SMEs have not received adequate attention from researcher for their pre-development process compared large-scale organizations. The main objective of this research is to identify the practice of pre-development activities among Malaysian manufacturing SMEs. This study presents the results of a quantitative analysis on a sample of 156 SMEs in the food and beverage industry. Our study confirms earlier finding about the develop quality product becomes an important goal for SMEs. Listening to customer become important sources for SMEs to generate new ideas. Creative technique is frequent use as formal assessment technique during the idea assessment. Lastly, SMEs to be intensively involved in business analysis on project evaluation process. The results present a clarified view of pre-development activities that may serve as a guide for the successful development and market launch of new product among SMEs.

Keywords: Pre-development process, Malaysian manufacturing SMEs, product innovation.

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